Why Rebrand? The Backstory of raywenderlich.com


Kodeco is the brand new raywenderlich.com! Study the place it began, and what led us to a rebrand.

– By Ray Wenderlich, Founder

This submit is one in a collection about our rebrand; learn all of them right here:

Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you’re right here)
To Infinity and Far, Far Past
319 Days to Constructing a New Model

You’ve most likely observed that raywenderlich.com has made an enormous change: We now have a brand new look, and a brand new title!

Welcome to Kodeco: the brand new raywenderlich.com!

Whereas the positioning would possibly look a bit completely different, don’t fear: you’ll nonetheless have entry to the identical nice materials you’ve all the time loved together with your membership. However you might be questioning:

  • Why is raywenderlich.com rebranding?
  • Why are we doing this now?
  • Why did we select the title Kodeco?
  • What’s new, and what’s altering?

Let’s dive in!

Why Is raywenderlich.com Rebranding?

About 10 years in the past, I stop my job to develop into an indie app developer. As I used to be making apps, I began my very own private weblog to share issues I used to be studying alongside the way in which.

However through the years, the positioning grew far bigger than one individual’s private weblog. Now, I’m a small a part of an incredible group of over 300 gifted builders from world wide who staff as much as assist the neighborhood study and develop into specialists in cell improvement.

Again once I first created raywenderlich.com, I by no means imagined that the positioning would rework from my private weblog into the neighborhood useful resource that it’s right now. If I had recognized, I by no means would have named the positioning raywenderlich.com. As an alternative, I might have picked a reputation that higher represented all of us.

The truth is, I strongly thought-about rebranding the positioning as early as seven years in the past, and bought a number of completely different domains resembling tutorialteam.com, rwtutorials.com, and so forth. Nevertheless, the timing simply wasn’t proper; there’s an enormous quantity of labor that goes right into a rebrand, and our staff was just too small to deal with it.

Why Are We Doing this Now?

However now issues are completely different! Since I first thought-about rebranding the positioning, our staff has grown significantly:

  • A Rising Workforce: We now have over 300 authors, editors and leaders at raywenderlich.com, together with a full-time workers of 25 folks.
  • A Rising Library: Our library now consists of over 5,000 movies, 2,000 articles and 40 books on cell improvement.
  • A Rising Scope: We’re not merely an iOS web site anymore: We now cowl all elements of cell improvement, together with Android, Flutter, Server-Facet Swift, Unity and extra!

We’re now on the stage the place we completely want a brand new model that higher displays the truth of what we’re as a staff and as a web site. We’d like a model that makes it clear:

  • We’re not a single individual’s weblog anymore; we’re a neighborhood of builders who like to study and share our data with the world.
  • We’re not a tiny little web site anymore; we’re a world-class academic platform and neighborhood.
  • We’re not solely an iOS web site anymore; we now cowl all elements of cell improvement, and we’ll cowl much more topics sooner or later!

In different phrases, raywenderlich.com has leveled up! I like to consider it much like getting a status class in D&D. :]

Why Did We Select the Identify Kodeco?

We thought-about a whole lot of various title prospects for the brand new model, and the one which got here up on high was Kodeco (seems like co-DECK-ko).

What we love about this title is that it combines the thought of “code” and “echo”. Our staff focuses on creating high-quality cell improvement tutorials, the place our specialists present you the way to write code, and readers then “echo” of their footsteps.

Much more, after following our tutorials, readers usually find yourself with careers in cell improvement and develop into specialists themselves. They then begin to share, or “echo” their data, by giving talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial staff, instructing and galvanizing the subsequent era of builders.

In different phrases, this web site is all about instructing in a mode the place readers “echo” what we do, and the teachings we educate additionally “echo” by way of different builders, who pay it ahead throughout future generations.

One more reason we like Kodeco: It’s a complete lot simpler to spell and sort than raywenderlich.com! :]

What’s New, What’s Altering, and What’s Staying the Identical?

Actually, the one factor that has modified is the title and the positioning’s look. All the things else is similar. It’s like rising up: If your loved ones strikes to a brand new home, the deal with adjustments and the home itself seems to be new, however every thing inside rapidly seems to be like house once more. We’re nonetheless the identical bootstrapped firm we had been earlier than. We nonetheless have the identical inner staff in place. We nonetheless imagine in the identical values and have the identical ethos that we’ve all the time had.

And our content material contributors? They’re nonetheless all right here, too! As an alternative of being often known as the raywenderlich.com Tutorial Workforce, they’re now proudly often known as Workforce Kodeco. Your entire favourite authors and instructors are nonetheless right here that will help you ability up and develop your future as a developer. All of the content material that you simply had entry to earlier than, you have got entry to now… together with many new issues we’re cooking up!

We’re extremely enthusiastic about this subsequent chapter of our improvement, and might’t wait so that you can be part of us on the journey!


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