Which Platform Is Higher for You? (2022)


It’s no secret that beginning an ecommerce enterprise is changing into increasingly more frequent nowadays.

In truth, ecommerce gross sales within the US grew to $870 billion in 2021, up 14.2% over 2020 and 50.5% over 2019. Loopy, proper?

So, for those who’re contemplating beginning a web based retailer, you’re actually not alone.

However with so many choices obtainable, it may be troublesome to resolve which one is best for you.

In relation to ecommerce platforms, Shopify and Amazon are two of the preferred choices. However which one is best for you?

The principle distinction between Shopify and Amazon is that Shopify is a platform that enables enterprise to start out their very own on-line shops, whereas Amazon is a single market with tens of millions of sellers.

On this article, we’ll break down the professionals and cons of every platform, so you possibly can resolve which one is greatest for what you are promoting. Let’s go!

Shopify or Amazon: Which one is greatest for you?

On the lookout for a fast reply?

If that’s the case, check out these important advantages of Shopify vs. Amazon:

Advantages of Shopify Advantages of Amazon
Full management over the appear and feel of your retailer. Faucet into an enormous buyer base.
Extra freedom on what merchandise you possibly can promote. Benefit from individuals’s belief in Amazon.
Decrease charges. Gives a complicated achievement resolution (Amazon FBA).
Extra choices to select from on your achievement technique. A stronger flywheel impact.
Higher customer support.

In brief:

  • Shopify is best for you if you wish to begin a web based retailer and don’t thoughts engaged on getting guests to your retailer.
  • Amazon is best for you if you wish to faucet into Amazon’s tens of millions of web site guests and don’t thoughts working your means up via the competitors and paying larger charges.

What are these platforms?

Earlier than transferring on to probably the most important variations between Shopify and Amazon, allow us to briefly introduce each platforms.

Nonetheless, for those who really feel such as you already know what they’re for, be at liberty to skip over to the following part!

What’s Shopify?

Shopify homepage

Shopify is arguably among the best – if not the very best – ecommerce platforms on the market.

It’s designed to make it simple and inexpensive for rookies to start out their very own on-line shops.

Shopify is common for thus many causes. And if recognition is any measure of an incredible platform, Shopify can declare that achievement as a result of it presently boasts virtually 4 million prospects!

However what makes Shopify really easy to make use of?

Three important issues; their retailer builder, themes, and app retailer.

The shop builder lets you construct and customise the look of your on-line retailer. And the very best half is, you don’t want any coding for it!

Shopify online store builder

However wait, was that basically the very best half?

Nicely, right here’s one other factor. Because of Shopify’s themes, you don’t have to start out designing your retailer from scratch.

Merely choose a theme from the Shopify Theme Retailer that you just suppose will suit your model and use it as a starter template:

Shopify theme store

The final superior factor we wish to spotlight is the Shopify App Retailer.

It mainly comes all the way down to the next:

If you happen to really feel such as you’re lacking any options from Shopify’s normal providing, there’s seemingly a Shopify app obtainable that does precisely what you’re on the lookout for!

Shopify app store

In the long run, Shopify lets you construct your individual on-line retailer, which might look one thing like this:

Gymshark mens homepage

That is Gymshark’s on-line retailer, probably the most common manufacturers utilizing Shopify!

Notice: If you want to see extra superior Shopify retailer examples, try this text!

What’s Amazon?

Amazon homepage

Amazon is among the largest on-line retailers on this planet.

Based in 1994 by Jeff Bezos, Amazon began as a web based bookstore however quickly started reworking right into a basic retailer that sells a a lot wider number of objects.

At this time, Amazon operates globally and sells virtually something you might consider.

They usually don’t do all of it by themselves.

As an alternative, Amazon additionally brings on third-party sellers on their platform, permitting them to develop their catalog even additional.

And guess what? You would be a type of 3,700 new sellers becoming a member of Amazon every day!

If that appears like numerous competitors, now we have one thing comforting for you:

Annual net sales revenue of Amazon from 2004 to 2021

As you possibly can see, Amazon’s annual internet gross sales income has been compounding for a very long time and reached a staggering $469.82 billion in 2021.

So, for those who handle to seize only a tiny a part of that income, you’ll already do effectively!

Right here’s what a typical product web page on Amazon’s market seems like:

Amazon product page example

The 6 most vital variations between Shopify and Amazon

Now that you just higher perceive how Shopify and Amazon work, let’s dive into what makes them completely different!

1. The platform sort

Maybe, probably the most important distinction between Shopify and Amazon is that they’re completely various kinds of platforms.

Shopify lets you construct your individual on-line retailer, whereas Amazon is a web based market with tens of millions of sellers.

Shopify provides you all options and instruments you could create your individual on-line retailer, whereas Amazon focuses on constructing a market (which is Amazon.com) the place patrons and sellers are related.

Which means Shopify sellers all function their very own web site via which they promote their merchandise:

Websites using Shopify

Simply take into consideration the Shopify retailer instance we gave earlier, Gymshark.com. It’s a web based retailer with its personal feel and look, separated from another corporations providing health objects.

In distinction, all Amazon sellers promote their merchandise via listings on Amazon.com, the place they’re all positioned in a single in depth checklist:

Amazon product listings

2. Buyer attribution

The following essential distinction between Shopify and Amazon sellers is the way you attribute prospects.

Shopify sellers should work on advertising and marketing to get guests to their shops, whereas Amazon already will get tens of millions of visits per day.

Chances are you’ll know that Amazon will get a ton of visits day by day. In spite of everything, it’s the primary web site many individuals go to once they’re seeking to do some on-line buying.

And when your product is listed on Amazon, you could get hundreds of pageviews in your itemizing with out having to do something!

That is a wholly completely different story on Shopify, the place every vendor has their very own web site. It implies that advertising and marketing is vital for anybody who needs to begin and run a Shopify retailer.

You’ll seemingly have to start out with any of the common advertising and marketing for ecommerce shops, reminiscent of utilizing Fb Advertisements, Google Advertisements, or influencer advertising and marketing:

How to pick the right marketing method for dropshipping - Infographic

3. The method of making a model

Do you suppose branding is a vital issue within the success of an ecommerce enterprise?

If that’s the case, you could wish to listen right here.

That’s as a result of your capacity to create your individual search for your listings differs enormously relying on whether or not you’re utilizing Shopify or Amazon.

Shopify provides virtually full management over the appear and feel of your model, whereas Amazon forces you to stay to their format.

With a Shopify retailer, you possibly can resolve which colours you wish to use, how your retailer is structured, the way you current your product, and rather more. Which means Shopify sellers can actually put their stamp on their retailer.

All in all, Shopify makes it a lot simpler to model your on-line retailer and find yourself with a great-looking web site just like the one in every of Allbirds right here:

Shopify store product page example

Tip: If that impressed you, then you possibly can try ten different ecommerce model examples right here.

So, what’s the choice?

Nicely, you possibly can checklist your merchandise on Amazon, however you received’t have as a lot management over the appear and feel of your listings.

And since Amazon is such an unlimited market, you’ll seemingly have a a lot tougher time relating to branding, constructing a loyal buyer base, and beating your competitors!

4. The achievement course of

One other vital distinction between Shopify and Amazon is the choices you’ve relating to the achievement technique of your orders.

Shopify lets you select from a wide range of achievement strategies, whereas most Amazon sellers use Success by Amazon (FBA).

When beginning a Shopify retailer, you’ll have the choices to select between 4 important forms of order achievement strategies:

  • Third-party achievement. Purchase your individual stock and let a third-party fulfill your orders.
  • In-house achievement. Handle the achievement of your merchandise your self.
  • Dropshipping. Promote merchandise with out retaining them in your stock.
  • Print on demand. Design your individual graphics for the objects you promote and solely allow them to be manufactured when you obtain an order for them.

All of those are viable and customary choices for brand spanking new Shopify shops!

In distinction, greater than 70% of Amazon sellers use FBA, which is Amazon’s model of a third-party achievement technique. You merely ship your merchandise to Amazon, and they’re going to guarantee they’ll attain your prospects as soon as the orders begin rolling in.

How Amazon FBA works

5. Pricing and costs

Subsequent up is one thing that might be completely different throughout most platforms you examine, the pricing.

Shopify prices a month-to-month charge, transaction charges, and app charges, whereas Amazon prices a month-to-month charge, referral charges, achievement charges, and different prices.

So, let’s speak about some numbers!

Shopify has three important pricing plans, starting from $29 to $299 per thirty days, though the most cost effective plan is greater than ample for many Shopify shops.

On high of this, Shopify asks for two.4 to 2.9% + 30¢ USD per transaction. And lastly, you might need to pay some month-to-month or usage-based charges on your Shopify apps!

Shopify main pricing plans

Alternatively, Amazon provides two pricing plans, with the $39.99 per thirty days plan being the higher alternative for a lot of companies.

Nonetheless, like with Shopify, Amazon will add some charges on high of this.

As an illustration, they cost a referral charge of 8 to fifteen% per transaction, a achievement charge for those who’re utilizing FBA, and you might also must pay for different prices, like long-term storage, promoting, or premium account providers.

Amazon seller pricing plans

In the long run, Amazon is more likely to be dearer than Shopify, particularly for those who’re promoting a lot of merchandise (as a consequence of Amazon’s hefty referral charges)!

6. Buyer assist

Final however not least, buyer assist.

Shopify provides world-class, 24/7 buyer assist, whereas Amazon’s customer support lacks helpfullness and accessibility.

Shopify has a wonderful assist group that may assist 24/7.

Whether or not you favor reaching out by way of cellphone, chat, e mail, or Twitter, it’s all obtainable! Shopify even constructed a big group discussion board the place you possibly can join with different retailers to study and obtain assist.

You too can discover solutions to your questions via the Shopify Weblog, tutorials, webinars, and the Shopify Youtube channel.

It’s maybe the very best assist supplied amongst high ecommerce platforms!

Shopify customer support options

Alternatively, assist for Amazon sellers isn’t pretty much as good.

Amazon’s buyer assist group is tougher to achieve and isn’t as useful. In truth, Amazon Vendor Central presently has a 1.1 out of 5-star score on Sitejabber as a result of everybody says Amazon’s assist is that dangerous.

Frequent issues embrace the unhelpfulness of Amazon’s representatives, lack of ability to get somebody on the cellphone, and a scarcity of replies.

Amazon Seller Central reviews on Sitejabber

The advantages of utilizing Shopify (vs. Amazon)

Superior! You’re now conscious of the primary variations between Shopify and Amazon.

Let’s summarize how these variations translate into the advantages of utilizing Shopify in comparison with Amazon:

Shopify provides full management over the appear and feel of your retailer

Look of your store Shopify vs. Amazon

Shopify provides you full management over your retailer.

You possibly can select your individual area identify, design your individual web site, set your individual transport and return policy, and extra!

This generally is a main benefit if you wish to construct a powerful model identification for what you are promoting.

In the meantime, on Amazon, sellers compete with tens of millions of others with similar-looking listings, all combating for restricted shelf house.

Shopify provides extra freedom on what merchandise you possibly can promote

When promoting on Amazon, it shouldn’t come as a shock that you could adhere to Amazon’s insurance policies.

Nonetheless, amongst these insurance policies, there are restrictions on what you possibly can and might’t promote. Under is an inventory of class, product, and content material restrictions on Amazon:

Amazon category, product, and content restrictions

As you possibly can see, there are fairly some restrictions right here!

With Shopify, you possibly can promote something from digital merchandise to bodily items.

Shopify prices fewer charges

One of many key advantages of Shopify is that it prices decrease charges than Amazon.

As we noticed earlier, Amazon prices a hefty referral charge of 8 to fifteen% on each product bought, in addition to different prices. These charges can eat into your earnings for those who’re not cautious!

Amazon referral fees

Alternatively, Shopify prices a flat month-to-month charge plus a small transaction charge for every order.

Which means Shopify sellers can lower your expenses on charges, particularly in the event that they promote a excessive quantity of merchandise.

Shopify provides you extra choices on your achievement technique

As we mentioned earlier, most Amazon sellers use Success by Amazon (FBA).

And it’s not that FBA or another third-party achievement technique is a foul follow. In truth, they’ll work rather well for some companies!

It’s simply that you’ll fewer choices to select from when promoting on Amazon.

As an illustration, utilizing Shopify lets you begin a dropshipping or print on demand enterprise, which is a lot tougher to do on Amazon as a consequence of their insurance policies.

How does dropshipping work - Infographic

Shopify has higher customer support

If you happen to’re caught on one thing, it’s all the time good to have assist obtainable.

And that’s one thing that Shopify provides!

With their 24/7 reside chat function, you’ll all the time have somebody to speak to. And in our expertise, they’re all the time pleasant and useful:

Shopify help when you need it

The advantages of utilizing Amazon (vs. Shopify)

We’ve seen some benefits of utilizing Shopify, however Amazon additionally has some advantages! Let’s examine them out:

Faucet into Amazon’s large buyer base

This can be the most important advantage of promoting on Amazon, which receives round 2.5 billion guests each month:

Amazon number of monthly visitors

So, as an alternative of repeatedly engaged on getting guests to your retailer, you simply want to make sure your product listings have a superb rank and you’ll get a lot of views in your itemizing.

And extra guests equals the next chance of creating gross sales!

You possibly can benefit from individuals’s belief in Amazon

Amazon is a extremely trusted platform with a repute for offering dependable services and products.

Because of this, prospects usually tend to buy on Amazon than on different ecommerce platforms.

This belief additionally extends to the sellers who use Amazon’s platform. As a result of prospects belief Amazon, they’re extra more likely to belief the location’s sellers!

People in a row waiting for their order

Amazon has a complicated achievement resolution

Amazon limits you in your achievement technique choices, however alternatively, Amazon FBA is a superb resolution.

With Amazon FBA, you ship your merchandise to Amazon, and so they retailer, pack, and ship your merchandise for you. The principle advantage of Amazon FBA is that it’s handy; prospects can order merchandise from you and have them shipped immediately from Amazon.

Moreover, it provides an answer for attaining quick transport occasions, dealing with returns, storing stock, and scaling what you are promoting!

Amazon FBA homepage

Amazon companies expertise a stronger flywheel impact

The flywheel impact is an idea that may be utilized to many alternative features of life, however it’s significantly related to companies.

In brief, the flywheel impact is the concept it takes numerous effort to get what you are promoting up and operating, however as soon as it’s there, it’s simpler to take care of that success!

For Amazon sellers, the flywheel impact generally is a highly effective device for long-term success.

At first, your product itemizing is positioned on the backside of the search outcomes. You’ll have to battle via the competitors to get a greater rating, however when you get into one of many high spots, gross sales will maintain coming in with out a lot effort out of your aspect!

Amazon top search results
Most individuals purchase merchandise from the highest search outcomes

FAQs about Shopify vs. Amazon

Any questions left about Shopify vs. Amazon? If that’s the case, we could reply them under; have a look!

Is Shopify the identical as Amazon?

Shopify is just not the identical as Amazon. Shopify is a platform that enables companies to create their very own on-line shops, whereas Amazon is primarily a web based market.

Is promoting on Shopify higher than on Amazon?

If you wish to run a web based retailer that’s totally customizable, provides extra choices on your achievement technique, and prices fewer charges, then promoting on Shopify is best than on Amazon.

Is Shopify going to compete with Amazon?

Whereas Shopify and Amazon are various kinds of platforms, there are some indicators that Shopify will compete with Amazon in some features. For instance, they launched the Shopify Success Community, which provides comparable advantages to Amazon FBA.

Is Shopify greater than Amazon?

In the intervening time of writing, Shopify’s market capitalization is round $35 billion, whereas Amazon’s is $1.2 trillion (it’s the world’s fifth most beneficial firm). In different phrases, Shopify is just not greater than Amazon.


Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you possibly can simply bear in mind it:

  • The principle distinction between Shopify and Amazon is that Shopify permits sellers to construct their very own on-line retailer, whereas all Amazon sellers function on the identical platform.
  • If you’d like extra management over the appear and feel of what you are promoting and model, have extra choices in achievement strategies, and don’t thoughts advertising and marketing, Shopify would be the better option for you.
  • If you wish to faucet into Amazon’s buyer base and repute and like the concept of utilizing Amazon FBA, Amazon would be the better option for you.


When selecting between Shopify and Amazon, there’s no proper or fallacious reply.

It is dependent upon your particular wants and objectives as a web based vendor.

If you’d like your individual on-line retailer and don’t thoughts doing a bit extra work to market your merchandise, Shopify is a superb alternative.

Nonetheless, for those who’re on the lookout for most publicity to potential prospects, then Amazon is likely to be a better option.

We hope this text helped you resolve between the 2, but when not, don’t hesitate to contact us!

Wish to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the following degree? Try the articles under:


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