Vodafone Concept Lowers Postpaid Tariffs, Can it Assist Cut back Subscriber Churn
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Vodafone Concept (Vi) not too long ago introduced new postpaid plans with Vi Max branding. The telco introduced in 4 new postpaid plans for the customers. Vi has additionally introduced again the REDX branded plan. It eliminated all of the REDX plans from the platform a few days again in a silent method. Now with the brand new Vi Max, postpaid plans from Vi have been loaded with extra advantages. Even the issues round a decrease quantity of SMSes have been addressed by Vi. The postpaid tariffs appear to be lowered with these new plans as they provide extra advantages and price practically the identical as among the outdated plans. However the query is, are these plans adequate to assist with subscriber churn? Let’s discover out.
Let’s now analyse what has modified between the Outdated and New Postpaid plans, tabulated under. Whereas these plans seem like a hike with the Rs 2 increment on each rental, they’re really additional decreasing the postpaid phase tariffs by providing extra information and limitless night time utilization and different parts.
Though we really feel these plans is not going to assist any vital ARPU rise, contemplating the character of the postpaid phase, this can be a stunning transfer because the administration, on a number of situations, commented that the present Business tariffs are usually not sustainable. With the New Plan Advantages, it’s clear that the tariffs are lowered additional with a Rs 2 nominal improve in plan leases.
Additionally, we consider the postpaid phase of customers search for Community High quality, Voice Expertise, VoLTE, and Vo-Wi-Fi expertise first, adopted by the ‘miscellaneous’ advantages of the plans.
Vodafone Concept Outdated Vs New Postpaid Plans
1. Vi Plan 399 vs Vi Plan 401
| Sl. No | Outdated | New | |
| 1 | Plan Title | Greatest Promoting Plan | |
| 2 | Tag | Leisure | Leisure |
| 3 | Month-to-month Rental (Rs) | 399 | 401 |
| 4 | Connections | 1 | 1 |
| 5 | Knowledge | 40 GB + (50 GB further For On-line Buy) | 50 GB + (50 GB further For On-line Buy) |
| Roll-Over | 200 GB | 200 GB | |
| PayGo | Rs20/GB | Rs20/GB | |
| 6 | Voice | Limitless | Limitless |
| 7 | SMS | 100 SMS/Month | 3000 SMS/Month |
| 8 | Evening Limitless | Limitless information between 12am – 6am | |
| 9 | Further Plan Advantages | ||
| a | Amazon Prime (6 month) | ||
| b | Disney+ Hotstar | ||
| c | Sony Liv (12 Months) | Sure (Cell) | |
| d | Vi Films & TV | Vi Films and TV app VIP subscription | VIP entry to Vi Films & TV |
| e | Video games | 1000+ free video games on Vi App | |
| f | Hungama Music on Vi app | 6 month ad-free Hungama music in Vi App | 6 month Advert-free Hungama music with Limitless downloads, in Vi app |
| g | Make My Journey Advantages | ||
| h | Airport Lounge Entry (4 Occasions per 12 months) | ||
| i | IR Pack value Rs 2999 (annually) | ||
| j | ZEE | ZEE5 Premium Films, Exhibits on Vi Films & TV app | ZEE5 Premium Films, Originals and TV Exhibits on Vi Films & TV app |
| 10 | Different Advantages | ||
| a | Wall Avenue Journal | ||
| b | Vi Retailer Precedence Service | ||
| c | Precedence Buyer Service |
2. Vi Plan 499 vs Vi Plan 501
| Sl. No | Outdated | New | |
| 1 | Plan Title | Vi Max | |
| 2 | Tag | Leisure Plus | |
| 3 | Month-to-month Rental (Rs) | 499 | 501 |
| 4 | Connections | 1 | 1 |
| 5 | Knowledge | 75 GB | 90 GB |
| Roll-Over | 200 GB | 200 GB | |
| PayGo | Rs20/GB | Rs20/GB | |
| 6 | Voice | Limitless | Limitless |
| 7 | SMS | 100 SMS/Month | 3000 SMS/Month |
| 8 | Evening Limitless | Limitless information between 12am – 6am | |
| 9 | Further Plan Advantages | ||
| a | Amazon Prime (6 month) | 6 month Amazon Prime subscription | 6-month Amazon Prime subscription |
| b | Disney+ Hotstar | Disney+ Hotstar Cell Subscription for 1 12 months, | 1 12 months Disney+ Hotstar Tremendous (TV and Cell) subscription |
| c | Sony Liv (12 Months) | ||
| d | Vi Films & TV | Vi Films and TV app VIP subscription | VIP entry to Vi Films & TV |
| e | Video games | 1000+ free video games on Vi App + 5 Gold | |
| f | Hungama Music on Vi app | 6 month ad-free Hungama music in Vi App | 6 month Advert-free Hungama music with Limitless downloads, in Vi app |
| g | Make My Journey Advantages | ||
| h | Airport Lounge Entry (4 Occasions per 12 months) | ||
| i | IR Pack value Rs 2999 (annually) | ||
| j | ZEE | ZEE5 Premium Films, Exhibits on Vi Films & TV app | ZEE5 Premium Films, Originals and TV Exhibits on Vi Films & TV app |
| 10 | Different Advantages | ||
| a | Wall Avenue Journal | ||
| b | Vi Retailer Precedence Service | ||
| c | Priorirty Buyer Service |
3. Vi Plan 699 vs Vi Plan 701
| Sl. No | Outdated | New | |
| 1 | Plan Title | Vi Max | |
| 2 | Tag | Leisure Plus | Leisure Plus |
| 3 | Month-to-month Rental (Rs) | 699 | 701 |
| 4 | Connections | 1 | 1 |
| 5 | Knowledge | Limitless | Limitless |
| Roll-Over | |||
| PayGo | |||
| 6 | Voice | Limitless | Limitless |
| 7 | SMS | 100 SMS/Month | 3000 SMS/Month |
| 8 | Evening Limitless | ||
| 9 | Further Plan Advantages | ||
| a | Amazon Prime (6 month) | 6 month Amazon Prime subscription | 6-month Amazon Prime subscription |
| b | Disney+ Hotstar | Disney+ Hotstar Cell subscription for 1 12 months | 1 12 months Disney+ Hotstar Tremendous (TV and Cell) subscription |
| c | Sony Liv (12 Months) | ||
| d | Vi Films & TV | Vi Films and TV app VIP subscription | VIP entry to Vi Films & TV |
| e | Video games | 1000+ free video games on Vi App + 5 Gold | |
| f | Hungama Music on Vi app | 6 month ad-free Hungama music in Vi App | 6 month Advert-free Hungama music with Limitless downloads, in Vi app |
| g | Make My Journey Advantages | ||
| h | Airport Lounge Entry (4 Occasions per 12 months) | ||
| i | IR Pack value Rs 2999 (annually) | ||
| j | ZEE | ZEE5 Premium Films, Exhibits on Vi Films & TV app | ZEE5 Premium Films, Originals and TV Exhibits on Vi Films & TV app |
| 10 | Different Advantages | ||
| a | Wall Avenue Journal | 1 12 months full digital entry (coming quickly) | |
| b | Vi Retailer Precedence Service | ||
| c | Precedence Buyer Service |
4. Vi Plan 1099 vs Vi Plan 1101
| Sl. No | Outdated | New | |
| 1 | Plan Title | Pink X | |
| 2 | Tag | RED X | RED X |
| 3 | Month-to-month Rental (Rs) | 1099 | 1101 |
| 4 | Connections | 1 | 1 |
| 5 | Knowledge | Limitless | Limitless |
| Roll-Over | |||
| PayGo | |||
| 6 | Voice | Limitless | Limitless |
| 7 | SMS | 100 SMS/Month | 3000 SMS per thirty days |
| 8 | Evening Limitless | ||
| 9 | Further Plan Advantages | ||
| a | Netflix | Netflix in your TV & Cell, annual membership | |
| b | Amazon Prime (6 month) | 6-month Amazon Prime subscription | 6-month Amazon Prime subscription |
| c | Disney+ Hotstar | Disney+ Hotstar Cell Subscription for 1 12 months | 1 12 months Disney+ Hotstar Tremendous (TV and Cell) subscription |
| d | Sony Liv (12 Months) | 12-month SonyLiv Premium (TV and cell) subscription | |
| e | Vi Films & TV | VIP entry to Vi Films & TV | |
| f | Video games | Take pleasure in over 1000+ video games on Vi App, with FREE 5 Gold Video games each month | |
| g | Hungama Music on Vi app | Advert-free Hungama music with Limitless downloads on Vi App | Advert-free Hungama music with Limitless downloads on Vi App |
| h | Make My Journey Advantages | 6-10% low cost on reserving, upto Rs 2000 off on flights and Rs 5000 off on accommodations | |
| i | Airport Lounge Entry (4 Occasions per 12 months) | Entry to Worldwide & Home airport lounges at no further price – 4 instances per 12 months (together with 1 Worldwide) | Worldwide & Home airport lounge entry (upto 4 instances per 12 months incl. 1 Worldwide) |
| j | IR Pack value Rs 2999 (annually) | 7 days Worldwide roaming pack value Rs 2999 | 7 days Worldwide Roaming pack value Rs2999 annually |
| ok | ZEE | ZEE5 Premium Films, Exhibits on Vi Films & TV app | ZEE5 Premium Films, Originals and TV Exhibits on Vi Films & TV app |
| 10 | Different Advantages | ||
| a | Wall Avenue Journal | 1 12 months full digital entry (coming quickly) | |
| b | Precedence Service | Precedence assist by way of Digital relationship supervisor | Soar the queue at Vi Shops |
| c | Precedence Buyer Service | Precedence customer support, 20-sec name decide up |
Vi Knowledge Advantages:
As plans Rs 701 and Rs 1101 include limitless information advantages, 10GB and 15GB further information are added to the Rs 401 and Rs 501 month-to-month rental plans, respectively.
Vi SMS Profit:
The telco has added 3000 SMS/Month on all of the plans for the primary time after a few years. Up to now, was offering 100 SMS/month, and when prospects obtained habituated to utilizing On the spot messengers, we really feel this transfer within the SMS phase is not any assist.
Vi Evening Limitless Profit:
As Rental plans Rs 701 and Rs 1101 already include Limitless Knowledge advantages, the Evening limitless element is added to the 2 lowest plans Rs 401 and Rs 501.
Evening Limitless, a tariff element, which can be of assist to some customers, provided that the Community is sweet for them. If Limitless Evening does wonders, the subscriber numbers ought to communicate that by now. As 12-6 am is an odd time, savvy customers might reap the benefits of the profit to get the max out of the plan. We consider a most of the postpaid phase of customers do not fall beneath this utilization class and are a premium phase. Nonetheless, it is dependent upon particular customers and situations.
Vi Limitless Knowledge advantages Utilization:
Knowledge utilization by any Particular person subscriber on a GSM POSTPAID plan with ‘UNLIMITED DATA’ & Voice advantages having information utilization better than 150 GB together with voice utilization lower than 50 minutes (together with incoming calls) in a billing cycle will probably be termed as industrial/Non-Retail utilization of Knowledge.
Netflix:
Whereas Netflix profit is eliminated, SonyLiv is added to the RedX plan.
Vi Video games:
All of the plans now include Vi Video games.
Vi RedX:
No adjustments in Airport Lounge and IR Entry packs. Precedence customer support, 20-sec name decide up and skip the queue at Vi Retailer profit.
We consider any limitless providing would make sense to postpaid customers provided that they expertise a high quality Community with Voice and Knowledge adopted by different QoS parameters and advantages. No buyer can be joyful to stay with a telco with out the core goals getting served.
Vi Wi-fi Subscriber Base: TRAI
| Sl. No | as on Month | Wi-fi Subscribers | Web Addition | VLR (%) |
| 1 | March 31 2022 | 260,774,732 | -2818319 | 86.7 |
| 2 | April 30 2022 | 259,206,066 | -1568666 | 85.77 |
| 3 | Could 31 2022 | 258,446,808 | -759258 | 85.14 |
| 4 | June 30 2022 | 256,645,622 | -1801186 | 85.2 |
| 5 | July 31 2022 | 255,102,703 | -1542919 | 85.03 |
| 6 | August 31 2022 | 253,144,350 | -1958353 | 84.65 |
Conclusion:
Normally, postpaid is the excessive ARPU driving phase for any telco. The wi-fi subscriber numbers as per TRAI for the final six months present that subscriber loss is occurring each month. So, with these numbers, we are able to infer that the profitable advantages provided by the telco are usually not holding subscribers.
Solely time will inform if Vodafone Concept’s New Vi Max Postpaid Plans will assist the telco improve its ARPU and scale back subscriber loss. We have to wait and watch until then.
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