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Introduced on the sidelines of GITEX International 2022, du will provide a spread of incentives and reductions to members of Al-Futtaim Group’s Blue Rewards. In line with the discharge, the partnership will allow du to accommodate the way of life of consumers and broaden its choices rewards, while Al-Futtaim Group clients can profit from du’s high-speed 5G community and unique offers on its merchandise.
By becoming a member of Blue Rewards, du clients can entry gives on eating, leisure actions, holidays and extra. Customers can even earn cashback once they store at Al-Futtaim Group’s leisure and stores throughout the GCC and Egypt. Amassed cashback can be used to recharge pay-as-you-go strains or pay for postpaid plans.
“In partnership with Al-Futtaim Group, du is taking buyer rewards to the following degree by a digital, omni-channel method,” mentioned Karim Benkirane, Chief Industrial Officer, du. “Immediately’s announcement will assist us add life to life by providing one of the best worth and privileges to members of Blue Rewards, in addition to foster higher buyer relationships.”
In the meantime, Himanshu Shrivastava, Chief Know-how Officer, at Al-Futtaim Group, famous how the partnership goals to raise every buyer’s expertise, “We imagine that strategic partnerships are an integral pillar within the supply of fantastic buyer expertise, and right now’s announcement will additional strengthen our bond with members of the Blue Rewards.”