Technique Analytics: Shopper AR gadget market triples from 2020-21


Boston, United States. 15 August, 2022 – The AR gadget market has up to now been dominated by enterprise gadgets. Though AR has confirmed in style with shoppers on smartphones with breakout hit apps corresponding to Pokémon GO and Snapchat, shopper gadgets have but to succeed in the mainstream. However there are encouraging indicators – Technique Analytics newest report, “Has Shopper AR lastly arrived? Market triples from 2020-2021” exhibits that the buyer AR gadget market tripled from 2020-21. Nreal has taken an early lead on this area with a 75% share of shopper AR shipments in 2021.

Global Consumer AR - Shipment Share, Source: Strategy Analytics

The report writer, govt director David MacQueen, says “Shopper shipments grew 161% YoY from 2020 to 2021. In the identical interval, development in shopper AR revenues outpaced the general market, rising over 300% YoY. There are a broad vary of gadgets trying to handle the buyer AR market. Nonetheless, none has achieved greater than a single digit % share of shipments in 2020 or 2021, with one notable exception. It’s newcomer Nreal which is driving the buyer AR market, having discovered the candy spot for each worth [$599 (€588.77)] and performance. A 75% market share of shopper AR shipments in 2021, rising to 81% in 1H 2022, demonstrates Nreal’s success.”

“Nreal has a lead over its rivals with its optical expertise. Evaluating the Nreal Mild and Air towards over 60 different gadgets in our Devoted AR Machine Specification Tracker, Nreal gadgets are within the high 16% of gadgets by show decision, and rank within the high 20% gadget grouping for area of view (FoV). Nreal’s go-to-market technique, in partnership with carriers, has been one other key think about constructing the corporate’s management place. The corporate now has a worldwide attain with 8 carriers in 7 nations, throughout 3 continents.”

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