Methods to Select the Greatest B2B eCommerce Platform

Do you supply providers that assist companies develop, rent, or handle their groups? Do you provide merchandise particularly to corporations? Do you promote gadgets wholesale? 

When you’re within the B2B house — or if you wish to be — chances are you’ll very nicely profit from a B2B eCommerce platform. It could actually simplify processes to your shoppers and your group, and enable you develop quicker and extra effectively.

Let’s take a more in-depth take a look at how an eCommerce retailer can assist your B2B enterprise, and the way to decide on the fitting platform.

Why create a B2B eCommerce retailer

The vast majority of on-line shops you’re acquainted with could also be B2C (Enterprise to Shopper), supplying your canine’s meals, your son’s birthday presents, or your favourite specialty groceries. However don’t be lured into pondering that eCommerce shops are only for consumer-facing corporations. They are often an extremely highly effective instrument for B2B corporations as nicely. 

In a latest survey, 41% of B2B consumers said that self-service capabilities would enhance the method of doing enterprise on-line. That’s a giant quantity! And offering the power for shoppers to handle their accounts and carry out different associated duties is a spotlight of eCommerce performance. 

For instance, as an alternative of calling to ask for a quote, a Sourcing Supervisor might submit a request on-line and discover out this info instantly, irrespective of the time of day. They may additionally submit an order, and even signal as much as have your merchandise delivered mechanically on a month-to-month foundation. Or, should you present garden care providers for retail shops, a enterprise proprietor might log into their account to regulate the frequency of their providers, or see the following time you’re scheduled to cease by.

B2B eCommerce shops additionally go a good distance in direction of automating processes. They will take the load off of customer support representatives and gross sales group members by means of a few of the self-service duties we simply mentioned. They will sync info between numerous distribution channels, making certain that all the things’s up-to-date and correct. They usually can take away the painful steps concerned in manually sending invoices and quotes, then following up with each potential consumer.

Lastly, a web based retailer acts because the face of your organization and the hub of all of your advertising methods. You possibly can hyperlink on to services in your advertising emails and promoting campaigns. You possibly can create priceless content material that guides prospects by means of your gross sales funnel. And you may observe the success of your efforts to steer future selections.

Concerns for selecting a B2B eCommerce platform

The eCommerce platform you select is actually the inspiration of your on-line storefront. Let’s dive into some components to contemplate when selecting one, and study why WooCommerce is the highest answer for B2B on-line shops.

Sorts of merchandise you’re promoting

There are an enormous number of potentialities for B2B corporations. Listed below are a number of gadgets chances are you’ll promote, together with some examples: 

  • Bodily merchandise. Suppose gear, printed coaching books, and cleansing provides. Storage and Dealing with Gear, for instance, provides eco-friendly purchasing carts to retail and grocery shops.
  • Digital merchandise. Gadgets like on-line programs, downloadable eBooks, and software program licenses. TipoType, for example, affords font licenses to companies and freelancers.
  • Companies. Choices reminiscent of graphic design, accounting, and authorized assist. Your Profit Retailer is a service supplier, promoting healthcare protection that corporations can embrace as a part of their workers’ packages.
  • Wholesale gadgets. Promoting massive volumes of merchandise to retailers, primarily appearing as their provider. Porta Professional Chem, for instance, sells transportable restroom merchandise to shoppers across the nation. 
  • Memberships. Entry to a group of advantages and sources, reminiscent of a coaching video library or on-line discussion board. The Interactive Promoting Bureau, for example, has a membership program with sources, programs, occasion invitations and extra, particularly for media and advertising corporations. 
  • Subscriptions. Recurring services or products, like a yearly license, weekly cleansing service, or month-to-month field of espresso pods for the break room. Design Modo sells digital subscriptions to design instruments, however subscriptions may contain bodily merchandise or even newsletters.

As you’ll be able to see these all differ extensively from each other, however there will also be overlap. You would possibly promote each retail and wholesale merchandise. You could possibly promote each bodily and digital books facet by facet. Or you could have a subscription that features a weekly workplace cleansing, and a field of cleansing provides.

The purpose right here is, chances are you’ll do enterprise in a wide range of methods — be sure the platform you select helps all of them.

WooCommerce offers promoting performance for all the services listed above, and extra! In truth, all the instance websites talked about are utilizing WooCommerce. Promote one sort of product or a number of facet by facet. Permit anybody to buy, or prohibit capabilities to particular shoppers or wholesale prospects.

It doesn’t matter what you need to promote, WooCommerce makes it potential.

Design flexibility 

Simply as your services are distinctive, your model is, too. And, after all, you need your web site to replicate the persona and traits of that model.

An excellent B2B eCommerce platform will enable you full and whole flexibility to design and construct something you’ll be able to think about — with out having to edit code or rent a developer should you don’t need to. 

Since WooCommerce is an extension of WordPress, you’ll be able to harness the facility of the Block Editor to construct all your pages and posts. The Block Editor allows you to drag and drop components — like paragraphs, headings, pictures, movies, and columns — to create your personal customized format. You possibly can then toggle settings to customise colours, font types, and different design traits to make the web page your personal.

the block editor creating an About page

There are additionally a lot of free and premium themes you’ll be able to select from as beginning factors to your website design. Some are like clean slates, offering simply the fundamentals you could actually customise to your coronary heart’s content material. Others supply ready-to-go designs and layouts. Simply change pictures, textual content, and colours and get promoting!

Content material possession

For on-line companies, proudly owning your content material is completely essential. Your web site is a income — you’ll be able to’t threat the potential for it disappearing. You see, many proprietary eCommerce platforms can take your website down with no warning in the event that they resolve that you just’ve violated their phrases and circumstances. Which means lack of income, time, and arduous work!

However WordPress and WooCommerce are software program, instruments that can assist you obtain your objectives. Your web site is hosted wherever you’d prefer it to be and you’ve got full management and possession over it. You’ll by no means have to fret about WooCommerce taking down your website. As a result of it’s simply that — yours.

Fee gateway integration

Fee gateways allow you to gather cash from prospects and shoppers securely, then switch that cash into your checking account. There are execs and cons of every instrument, and sure performance you’ll want to your particular enterprise. For instance, chances are you’ll want to gather recurring funds, settle for a number of currencies, combine with specific pay instruments like Apple Pay, or supply financing choices. 

You’ll need to ensure that the eCommerce platform you select works with the one you need to use — particularly if your enterprise already makes use of one thing for cost assortment and invoicing. 

WooCommerce integrates with a wide selection of cost gateways, together with:

You too can use the free cost gateway from WooCommerce, referred to as WooCommerce Funds. It has an intuitive interface, permitting you to handle funds and refunds from the WordPress dashboard. However it nonetheless offers world-class performance, like specific pay choices, recurring cost assortment, and multi-currency assist.

the WooCommerce Payments dashboard

See a full checklist of gateways and be taught extra about selecting a cost gateway for your enterprise.


When you promote bodily merchandise, then transport goes to be an vital issue in terms of selecting an eCommerce platform. Transport will be sophisticated, so that you want a instrument that means that you can arrange charges the way in which you need, and that integrates with any transport carriers you’re employed with. That is very true should you ship massive volumes of merchandise directly, or have particular necessities like refrigeration.

With WooCommerce, you’ve gotten loads of completely different choices. Combine with conventional carriers like USPS, FedEx, and UPS, or specialty suppliers like Purolator and Aramex. Cost flat price transport charges, supply free transport, or cost based mostly on a wide range of components like weight and cart whole. You possibly can even arrange sophisticated guidelines with the Desk Fee Transport extension. Handle all the things out of your WordPress dashboard with WooCommerce Transport or hook up with third-party instruments like ShipStation.

calculating shipping rates with WooCommerce Shipping

Learn extra in our eCommerce transport information.

Consumer expertise

Consumer expertise is vital for any enterprise, for a wide range of causes. First, if a possible buyer or consumer visits your website and it’s tough to make use of, they’ll more than likely hand over and store with a competitor as an alternative. Second, search engines like google contemplate person expertise when figuring out rankings. 

Your job, for now, is to discover a platform that makes creating a superb person expertise potential. Listed below are some components to consider:

  • Website pace. Keep away from gradual load occasions that can drive potential shoppers away! Your platform ought to be as light-weight as potential by default, and supply the power so that you can optimize for pace. Get prime pace ideas.
  • A streamlined checkout expertise. The checkout course of ought to be as easy-to-use and easy as potential, to stop deserted carts. WooCommerce offers instruments for one-page checkout, specific cost choices, on-site funds, and extra to assist with this. 
  • Straightforward-to-use search instruments. Assist guests discover precisely what they’re in search of with an intuitive search bar. WordPress has nice built-in search performance, however you can too use instruments like Jetpack Search, with advantages like prompt filters and spelling correction.
  • Content material group. Search for an eCommerce platform that helps you construction your menus, categorize posts and merchandise, and add options like breadcrumbs to assist with navigation. Since WordPress was constructed as a running a blog platform from the start, its content material instruments are unmatched.
  • Cellular-friendly design. Your website ought to look nice on gadgets of all sizes — desktops, tablets, and cellphones. WordPress and WooCommerce are responsive by default, and there are many nice mobile-friendly themes you’ll be able to select from.

Customer support and advertising

Advertising and marketing, after all, helps you attain new prospects and encourage extra gross sales from current ones. Good customer support helps you retain consumers round and drive them to unfold the phrase about your organization. They’re each key to a profitable B2B eCommerce retailer.

The platform that you just work with ought to make all your customer support and advertising methods potential, whether or not which means integrating seamlessly with instruments you already use or making it straightforward so as to add monitoring codes. 

Listed below are some advertising and customer support capabilities included with WooCommerce:

  • Integration with CRMs. Connect with the CRM of your selecting with extensions for Jetpack CRM, HubSpot, Salesforce, and extra.
  • Integration with assist boards and ticketing programs. Add stay chat to your website, create a assist discussion board, or combine with instruments like Freshdesk and HelpScout
  • Shopper portal potentialities. Construct a consumer portal that permits prospects to entry sources and documentation, talk along with your service group, edit their purchases, and extra. 
  • Content material creation capabilities. Often create lovely, efficient weblog posts, touchdown pages, and extra to assist the remainder of your advertising efforts and educate potential prospects.
  • Integration with a wide selection of selling instruments. Monitor site visitors with Google Analytics, hook up with social media platforms like Fb and TikTok, publish Google adverts proper out of your dashboard, ship e mail messages, observe up on deserted carts, and extra.
  • Simplicity for group members. Give every member of your group their very own account with permissions based mostly on their function. Permitted accounts can reply to assist questions, view and course of orders, administer refunds, publish weblog posts, and extra.
Porta Chem Pro site
Product web page from Porta Professional Chem, permitting prospects to get a quote

Extra performance

The performance you want in your B2B eCommerce retailer is restricted to your organization. So assume by means of any particular necessities that you’ve. Listed below are some examples:

  • Per-customer pricing. You could need to supply particular pricing for sure shoppers based mostly on the settlement you’ve gotten with their firm. 
  • Invoicing. Let prospects place orders with out cost, then ship an bill to their firm at a later time. 
  • Quotes. You possibly can cover costs and the “add to cart” button and require consumers to request a quote as an alternative. That is nice for initiatives or orders with pricing that varies. 
  • Deposits. Let corporations place a deposit or begin a cost plan.
  • Merchandise displayed based mostly on person function. When you promote to various kinds of shoppers, chances are you’ll need to cover sure merchandise or classes based mostly on their person function. 
  • Value calculation based mostly on measurements. Add a worth calculator based mostly on components like weight, space, size, and quantity. 
  • Wholesale capabilities. Set wholesale person roles and pricing, construct registration types, privatize your retailer, and set guidelines for transport, tax exemption, and extra.


The B2B eCommerce platform that you just select ought to by no means maintain you again. Be careful for ones that base charges off of gross sales, variety of prospects, or quantity of website visits. Your platform also needs to load rapidly, whether or not you’ve gotten 100 guests directly or 100,000. 

WooCommerce can scale with you to any dimension. There’s no restrict to the variety of merchandise or variations you’ll be able to have (actually, this check website had a million!). It’s constructed to deal with massive volumes of orders and site visitors spikes. It’s a very free platform, although chances are you’ll need to use paid extensions, and the pricing is rarely based mostly on components like gross sales or prospects.

The perfect half? You possibly can select any internet hosting supplier that you just’d like. That implies that, whereas you could have a shared internet hosting plan proper now, you’ll be able to all the time improve to a VPS or devoted server as your site visitors will increase with out impacting your on-line retailer.

Be taught extra about how WooCommerce scales

Ease of use and administration

Within the enterprise world, time is cash. And you may’t afford to waste time on a platform that’s arduous to make use of, tough for brand new workers to be taught, and that requires a developer to make even the smallest of modifications. 

When you can rent a developer to handle your website should you’d like, you definitely don’t need to in an effort to benefit from your WooCommerce retailer. As we talked about earlier, the Block Editor allows you to rearrange, add, and delete components by merely dragging and dropping. Need to revise your merchandise? You are able to do so by clicking buttons and enhancing fields — no code vital!

Retailer managers can entry all the things from stock numbers and website analytics to order info multi functional place. And should you use instruments like Jetpack CRM, WooCommerce Transport, and WooCommerce Funds, you’ll be able to deal with label printing, funds, refunds, quotes, and extra straight out of your dashboard as nicely. 

Plus, WooCommerce affords unmatched buyer assist and thorough documentation that can assist you each step of the way in which.

And should you do need to rent knowledgeable to develop, preserve, or customise your retailer, try our checklist of WooExperts. They’re vetted, high-quality businesses prepared to assist!

Construct and develop your B2B eCommerce retailer with WooCommerce

Whether or not you’re a longtime B2B firm or simply beginning out, WooCommerce affords all the instruments and adaptability it’s worthwhile to develop. Plus, it will possibly enhance the person expertise to your shoppers and even make your group extra environment friendly.

Able to develop? Get began with the prime B2B eCommerce platform in the present day.

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