Hayward partnered with Very to design and construct a sensible pool care app that controls the final word yard expertise from the palm of your hand with Android or iOS.
For practically a century, Hayward has been working to make their prospects’ pool experiences worry-and-hassle-free. The corporate engineers an entire line of technologically superior pumps, filters, heaters, warmth pumps, automated pool cleaners, lighting, controls, and salt chlorine mills — designed to work collectively effectively and require little upkeep. Due to its concentrate on constructing distinctive merchandise, Hayward constructed one of many largest world put in bases and have become the business’s most acknowledged and trusted model in the US.
With an extended historical past of innovation, Hayward likes to guide from the entrance. It creates pool merchandise with numerous options and suppleness. Pool house owners love the power to customise, configure, and monitor their pool websites from tablets and telephones. The product crew at Hayward needed to make it simpler for much less skilled house owners to exactly management their pool environments, so that they engaged Very to make this doable, with beautiful outcomes.
Undertaking 1:THE HAYWARD OMNILOGIC APP
The Want: Improved UX & Sooner Time to Market
When Hayward approached Very for this IoT mission, roughly 80% of customers had been on iOS, and the remaining 20% had been utilizing Android. The apps contained all the required performance, however inexperienced customers discovered the apps difficult to navigate. Low rankings revealed the latent buyer frustration this problem created. If left unchecked, this might do harm to the model, making prospects and installers much less probably to purchase or advocate Hayward merchandise sooner or later.
In the meantime, supporting a number of apps required Hayward to keep up a number of codebases. That meant elevated technical complexity, divergent characteristic units, and elevated improvement prices.
Hayward cares deeply about its prospects’ wants. The Hayward product crew usually seeks suggestions from prospects and installers, so that they knew that investing in consumer expertise would enhance buyer engagement with the Hayward model. To enhance the client expertise, Hayward took an analytical look into how its prospects — particularly new and inexperienced pool house owners — used the purposes. The outcomes galvanized Hayward’s inside determination to revamp the OmniLogic app.
To enhance the client expertise, Hayward wanted a brand new software that:
- Offered an intuitive expertise for brand new pool house owners
- Enabled quick entry to probably the most used options
- Offered extra data with fewer faucets
- Appeared well-designed and felt “calming” to make use of
- Created a versatile basis for future enhancements
The Course of: Design and Construct the Way forward for Sensible Pool Management
Hayward confronted a troublesome problem that required multidisciplinary groups with deep experience in consumer expertise design, software improvement, and Hayward’s particular API implementation. They wanted a approach to assemble this crew of inside and exterior specialists to extend buyer engagement and set up the groundwork for elevated future income.
The Course of:
|Staff of multi-disciplinary inside specialists||=||Elevated Buyer Engagement||&||Elevated Future Income|
The Very mannequin locations senior engineers and designers on tasks from the start. We discover this results in deeper belief, higher scoping, and sooner problem-solving. By participating senior expertise from the beginning, Very and Hayward developed a number of mutual empathy and understanding early within the course of. Due to this basis, problem-solving grew to become a crew occasion somewhat than a contest.
“I’m most pleased with our communication. There was numerous empathy and belief in each instructions. We attempt for an ‘everyone seems to be a part of the identical crew’ tupe of mentality.”
Benjamin Wald, Founder, Very
Very’s senior designers reviewed the preliminary analysis outcomes to enhance the design and usefulness of the OmniLogic app.
The Consumer Expertise (UX) audit discovered room for enchancment:
- Scheduling Performance
- Design Element UX
- Consumer Interface Design
Set up a Foundational Design Language
The Very design crew confronted a severe problem. Due to the quantity of customization that Hayward gives, pool configurations can differ extensively between installations. Setups can vary from solely a few gadgets to dozens throughout a number of websites. Few purposes must pack on this a lot data and management. Very’s purpose was to make the appliance no extra complicated than it must be.
Beginning with the restricted wireframes and static designs from the UX audit, Very Senior Product Designers, Scott Veltkamp and Debbie Diaz, constructed a foundational design library for Hayward’s apps. The designers refreshed the navigation to make it easy to arrange, perceive, and use.
They decreased the variety of faucets between screens and surfaced the important components to reduce confusion and create an intuitive buyer expertise.
The Very designers reworked the core elements to scale from a single pump as much as an elaborate set up with lights, heaters, and a number of fountains. Beneath their steerage, Very designed the appliance to deal with a big number of sensible, real-world makes use of.
“Very took that tough consumer interface steerage and turned it into an app that made sense.”
Greg Fournier, Sr. World Product Supervisor, Hayward
Primarily based on this foundational design work, the crew developed a product roadmap to implement the modifications in a completely new codebase.
Construct a Unified Codebase with React Native
Very’s technical audit of the Omni Platform and codebases recognized one other alternative: Hayward may migrate the three separate codebases for iPhone, iPad, and Android right into a single shared codebase utilizing React Native. The event crew selected React Native as a result of its cross-platform capabilities would make managing and updating the apps simpler for Hayward on an ongoing foundation. The Very improvement crew centralized the enterprise guidelines in a single code base and distributed the consumer interface (UI) with minor changes for Android and Apple platforms.
A unified codebase enabled Hayward to:
- Cut back improvement spend throughout all purposes
- Enhance consumer expertise consistency throughout platforms
- Shorten time to marketplace for the preliminary app and future enhancements
Improved API Polling for Updates in Close to Actual-Time
The React Native software connects to Hayward’s Most important System Processor (MSP) gadgets, which management swimming pools and pool tools utilizing a legacy XML-based API. When adjusting settings on their sensible pool websites, customers wish to see the up to date knowledge as rapidly as doable. Primarily based on this suggestions, sooner updates had been prioritized as a part of the implementation.
The crew applied a intelligent resolution to replace the knowledge rapidly. The Omni software initially downloads a bigger file that comprises all the website’s settings to show a pool website’s standing. Then, the app usually polls the API for updates by requesting telemetry knowledge each few seconds for issues like temperature and tools statuses. This common polling permits the Omni app to show any system standing modifications in close to real-time.
What Very Constructed: Revolutionary IoT App for Sensible Pool Care
Hayward partnered with Very to design, construct, and launch a very redesigned model of their Hayward OmniLogic app that connects all Hayward tools on the pool pad, together with pumps, heaters, lighting, and varied different sensors.
Undertaking 2:THE HAYWARD APPLE WATCH APP
The Want: A Aggressive Benefit Born from Buyer Perception
With the redesign full and launched, Hayward’s customer-focused analysis continued to uncover new areas for enchancment. Hayward found that pool house owners needed a approach to management their tools from a waterproof machine with out getting out of the pool.
Due to the belief established within the first mission, Hayward introduced Very with an thought for enlargement: to construct an Apple Watch extension for the OmniLogic app that will give them a aggressive edge. Figuring out that nobody desires to spend their pool time doing intricate gymnastics on a tiny wrist display, the crew designed the Apple Watch app to current useful performance in a means that pool house owners may simply use.
What Very Constructed: Apple Watch App for Management With out Leaving the Pool
Working intently with Hayward’s product crew, Very delivered an Apple Watch app for OmniLogic that provides handy entry to probably the most vital activations and settings from the OmniLogic app, together with:
- Full pump management
- Mild activation
- Heating aspect activation and adjustment
- Fast entry to pre-saved favorites
Very Senior Product Designer, Debbie Diaz, designed all elements and screens of the Apple Watch app in below 4 weeks. She prioritized a very powerful components making them simple for house owners to view and regulate whereas having fun with the pool.
As with the Omni app, pool house owners need real-time details about their swimming pools in order that they will make changes primarily based on correct data. However, syncing data between the cellphone and the watch will be difficult as a result of the Apple Watch aggressively prioritizes battery life. The Very crew labored diligently with Hayward QA to shine and check the communication from the app to maintain the app knowledge updated, in order that pool house owners at all times have entry to the most recent data proper on their wrists.
Debbie additionally redesigned the weather of the interface to make it quick and straightforward to determine the state of pool gadgets and transitions between these states. For instance, pumps must prime when first enabled, inflicting what seems to be a delay in motion to the client. This perceived delay may lead the client to mistakenly consider their pump was not working appropriately. Very and the Hayward QA crew labored to easy the transitions between states by figuring out when one thing like this occurred in order that the app may inform the client. This improved at-a-glance communication offers customers confidence as they management their pool techniques.
The Outcomes: A Higher Buyer Relationship
As of writing, the Hayward OmniLogic app has seen an unbelievable enhance in adoption. The OmniLogic can also be one of many top-rated sensible pool apps with a 4.6-star ranking in each the App Retailer and the Google Play retailer. Very delivered this software – re-engineered from scratch – in simply 9 months and designed and developed the Apple Watch app in 22 weeks, integrating it into the iOS app in Might of 2021.
The OmniLogic has seen an unbelievable enhance in adoption, with 93% of Omni-compatible merchandise linked to the app.
To say that Hayward is happy with the outcomes could be an understatement. Hayward appreciated our detailed mission administration that clearly outlined the work and saved everybody on observe and dealing collectively. Hayward’s management expects demand for “sensible” options to rise with the rise in sensible dwelling techniques (anticipated to develop by 56.8% over the following 2 years), they usually already see dividends on the suggestions from the customers of the apps.
Higher Suggestions for a Higher Product
The redesigned OmniLogic software makes it simple for pool house owners to arrange, monitor, and management their sensible pool care techniques from anyplace. However it additionally permits one other aggressive benefit — a greater relationship between Hayward and the house owners of its sensible pool techniques. For the reason that app’s launch, assist tickets have gone up, and Hayward sees this as a great factor. Earlier than, pissed off prospects would go away a nasty assessment or “simply deal” with points. Now, due to the brand new app, customers who want extra assist are redirected to assist groups who can resolve the problem in a means that builds buyer loyalty and gives invaluable suggestions to the product improvement groups.
That suggestions helps outline the following era of enhancements – not only for the app however for the way forward for the Hayward product line. Hayward expects to construct on the muse they established with Very to implement varied new user-focused enhancements sooner or later. Every of those options expands Hayward’s relationship with its prospects and improves the belief constructed by each buyer engagement with the Omni platform.