Introducing Kodeco — the New


– By Chris Belanger, CMO

This publish is one in a sequence about our rebrand; learn all of them right here:

Introducing Kodeco — the New – (you’re right here)
Why Rebrand? The Backstory of
To Infinity and Far, Far Past
319 Days to Constructing a New Model

In case you’re studying this, you’ll little doubt have realized that RW now seems to be so much totally different… and even has a distinct identify! Kodeco is the brand new, however the identical nice content material, the identical nice crew, and the identical nice instructors are nonetheless right here, simply as they had been earlier than.

In case you wished to be taught a little bit extra about our change to Kodeco, then we’ve acquired some particulars beneath for you on what’s modified – and what’s staying the identical!

Did Get Acquired Or Promote Out?

Nope! Kodeco is just the brand new identify and model we’ve created for our firm and our tutorial crew. We’re nonetheless the identical, unbiased cell growth and studying group that we’ve all the time been.

Why The New Title?

A bit of historical past first: began as a private weblog by Ray Wenderlich, our founder. As time went on, the weblog started to develop, including crew members little by little, till immediately we have now 28 firm staff that assist us hold issues operating, together with our crew of 300+ content material contributors from all over the world who assist produce the content material you realize and love at

Ray has all the time been pleased with the crew, however as Ray moved extra into the operational behind-the-scenes elements of RW, and the scale of the content material crew grew, he realized that the identify of the positioning didn’t correctly replicate the contributions of the crew as a complete. The truth is, altering the identify of the positioning has been on Ray’s radar for years.

We’ve spent the higher a part of 2022 working with our total crew of contributors to provide you with a reputation and model that we felt higher mirrored what we do as an organization, as a crew, and as a group. And Kodeco is the results of these efforts.

Why Did Rebrand Now?

Regardless that Ray has been hoping to alter the identify of the positioning for years, it by no means felt just like the “proper time” to bear a reputation change. We had been busy rising the positioning, rising our content material crew, and rising our inner firm as nicely. We’ve all the time been a lean group, and on high of that, we knew it will all the time be a problem to rename one thing that had develop into a mainstay on this planet of cell growth.

Nonetheless, in late 2021 we made the choice to maneuver forward with a brand new model. Because the saying goes, the most effective time to plant a tree was 50 years in the past and the second-best time to plant a tree is immediately. With our groups serving to to construct out new website options, new merchandise like bootcamps, and new platforms like Flutter, we knew that our new initiatives additionally wanted a brand new model and identify to raised replicate our world group, and to offer us a broader basis on which to develop sooner or later. Enter: Kodeco.

What Does “Kodeco” Imply?

That’s a shaggy dog story. Once we got down to discover a identify, we checked out actually a whole lot — a whole lot — of names. From literal to summary, from the humorous to the elegant, from techy to artsy, we thought-about all of them. However what we found in that course of was that our crew actually wished two issues – a reputation that mirrored their identification as a coding instructional group, and a reputation that wasn’t too meaningless. We finally circled round code + group + firm and got here up with Kodeco. And there’s a hidden secret in that identify, in addition to our stylized Okay brand with the repeating blocks.

Because the identify is pronounced “Code-ECHO”, we additionally take it to characterize our responsibility to coach different builders, and raise them up so that they, in flip, can assist educate different builders. So the legacy of our mission “echoes” down by means of every successive era of devs. The repeating blocks within the brand additionally characterize that echo issue, but in addition a way of connection between our crew, and devs in every single place. Teamwork helps you dream greater.

What Modifications Will I Discover?

Many of the adjustments you’ll discover up entrance are all beauty; we’ve redesigned our web site and its pages fairly a bit, however we’ve maintained the essential construction of our books, movies, and articles as you’ve come to know them. You’ll additionally see that our electronic mail communications are actually coming from the area, and have Kodeco branding on them. However what hasn’t modified is our high-quality content material, or our mission to assist devs in every single place stage as much as be the most effective developer they are often.

One factor we couldn’t actually work round was password managers which have saved your credentials on your account on the positioning — you’ll need to log again in once more. In case you can’t keep in mind your password (who remembers passwords anymore, amirite?) you should utilize our password reset characteristic, or contact [email protected] for help.

What Occurred To The Tutorial Staff?

The tutorial crew is all nonetheless right here — they haven’t gone wherever! As an alternative of being referred to as the Tutorial Staff, they’re now proudly referred to as Staff Kodeco. Your whole favourite authors and instructors are nonetheless right here that can assist you ability up and develop your future as a developer.

Why Does Some Of My Content material Nonetheless Have On It?

Now we have a variety of content material. No, scratch that — a TON of content material. And there was no attainable method we might undergo all of that content material and replace all of it to replicate our new feel and appear. In addition to, it’s not the identify or the graphics that matter in the case of content material — the worth is in what our skilled authors and instructors carry to you, week after week. Ultimately you’ll see extra content material with Kodeco branding on it as time goes on!

Is All My Progress Knowledge Nonetheless Saved?

Completely. Your progress knowledge, bookmarks, notepad entries, discussion board knowledge, badges and every little thing else has been retained. In case you discover any bizarre points, merely electronic mail hel[email protected] and so they’ll do their greatest to get you sorted.

What About The App?

Our official app (code named emitron) will take just a bit longer to replace visually and on the app shops. Nonetheless, it would nonetheless work in simply the identical method because it all the time has.

The place Did Ray Go?

Good query! We’re unsure. Have you ever seen him? Simply kidding — Ray is right here as co-founder of the corporate as he all the time has been. He’s nonetheless round within the background, serving to dream up potentialities for the longer term, and he’s enthusiastic about what’s to return!

What’s The Plan For The Future?

Our CEO, Matt, has an awesome article overlaying that right here. In 2022, we launched new issues like badges, skilled growth seminars, bootcamps, state of cell growth surveys, and extra. There’s heaps on the horizon, so subscribe to our e-newsletter to remain within the loop.

Are Your Social Handles Staying The Similar?

Effectively, the unique handles (@rwenderlich) will likely be round for a while, however our new social handles are beneath — give them a comply with!

What’s The Distinction Between Razeware And And Kodeco?

So when Ray first got down to be an indie developer, he shaped an organization and known as it Razeware (“Ray’s ware”, if it’s essential to be crushed over the top with the joke). And at the moment, as one did in 2010, he began a weblog named, unsurprisingly, Over time, the weblog eclipsed Ray’s work on indie apps, and “” turned the model we had been recognized by.

And sure, having @razeware emails as an alternative of emails brought on a variety of bizarre questions through the years. It additionally arrange a bizarre divide between the principle 25-person firm Razeware, and our 300-person-strong Staff. So we unified every little thing below the Kodeco banner, as one group.

The place To Go From Right here?

There’s a variety of fascinating tasks on the horizon for us, together with extra bootcamps, extra stay occasions, extra books, extra movies, and extra of the nice article content material that you simply’ve grown to like. However our unique imaginative and prescient to be the most effective instructional website for cell builders all over the world hasn’t modified in any respect.

We’re excited to have you ever alongside for the trip — thanks on your help through the years, and we stay up for having you alongside for the trip as we develop as Staff Kodeco!


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