Amazon has filed lawsuits in Italy and Spain with a view to cease pretend critiques on its platform. It marks the primary prison criticism of the ecommerce large in Europe. Amazon additionally despatched warnings to 5 web sites in Germany regarding the concern.
The lawsuits are a part of an ongoing authorized battle in opposition to pretend evaluate brokers, largely in the US. Presently, the European Fee and the market watchdog in the UK are investigating if Amazon is doing sufficient to fight such pretend critiques.
Italian and Spanish dealer sued
In Italy, Amazon says it has sued a high-profile dealer which stays unnamed. In Spain, the ecommerce firm has focused AgenciaReviews. The operator is accused of organising pretend critiques by way of non-public messaging app Telegram and financially rewarding folks after the actual fact.
In a response, AgenciaReviews has stated it’s only a tester programme the place patrons usually are not compelled to go away five-star critiques.
5 German web sites warned
Along with lawsuits in opposition to the Italian and Spanish dealer, Amazon stated it has despatched warnings to 5 web sites in Germany. The web sites allegedly directed guests to a pretend evaluate dealer. Since sending the warning, all have stopped and signed a stop and desist letter.
Amazon sued over 10,000 Fb group directors.
Amazon has been preventing the difficulty in the US as properly. This previous summer season, the platform sued over 10,000 Fb group directors within the nation. They’re additionally accused of recruiting pretend critiques in change for cash or free merchandise.
Ongoing inquiry by European Fee
Faux critiques are a difficulty for Amazon, but in addition ecommerce at massive. The European Fee and the UK Competitions and Markets Authority (CMA) are at the moment investigating if Amazon is doing sufficient to fight pretend critiques on its web site.
“We proceed to enhance our proactive controls.”
Vice President of Promoting Companion Companies Dharmesh Mehta of Amazon stated in a press release: “We proceed to enhance our proactive controls, invent new applied sciences and machine studying to detect unhealthy actors, and discover new methods to carry them accountable.”