Content material advertising is a superb approach to interact shoppers, however it requires a unending want for subjects. By no means concern, nonetheless. In November 2022, you’ll be able to have fun vegans, write about not shaving, profile letters to Santa, inform an area enterprise story, or provide last-minute reward solutions.
Content material advertising is curating or creating weblog posts, podcast episodes, or movies to draw, interact, and retain prospects. It’s the simplest when it offers useful, informative, or entertaining information grounded in SEO.
Listed here are 5 content material advertising concepts your online business can use in November 2022.
1. Have fun Vegans
November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a possibility to attach with a comparatively small however loyal viewers.
There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.
The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as attainable and sensible, all types of exploitation and cruelty to animals for meals, clothes, or another goal. And dietary vegans (typically referred to as “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — basically plant-based consuming.
Each sorts are prepared to spend money on services and products that match their existence. The Plant Primarily based Meals Affiliation estimates that Individuals spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.
If vegans are a part of your organization’s product base, think about publishing content material that affirms these selections and calls out the vegan objects your organization sells.
2. Movember; No-shave November
Movember is a worldwide marketing campaign to lift consciousness for males’s well being points comparable to prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.
No-Shave November is an identical however extra basic marketing campaign that asks folks to forego shaving to lift most cancers consciousness.
Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages folks to donate to associated charities. For instance, you may write weblog posts concerning the significance of males’s well being, share tales about how most cancers has affected folks you already know, or produce movies exhibiting mustache and beard types males might attempt.
Your corporation might additionally donate a portion of November gross sales to associated charities.
3. Pricey Santa
The second week of November is “Pricey Santa Letter Week.” It’s a time when youngsters have written letters to Santa Claus asking for Christmas items.
For November content material advertising, you may produce entertaining posts that includes your prospects’ Pricey Santa letters, otherwise you may characteristic such letters from well-known or fictional people.
A extra critical method can be to run a contest whereby shoppers submit their Pricey Santa letters to your online business for an opportunity to win. All the letters submitted might turn into user-generated content material in your web site.
4. Small Enterprise Saturday
Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Specific, the occasion encourages folks to buy at smaller corporations.
Small Enterprise Saturday is a content material advertising possibility for multichannel retailers with a web-based store and a minimum of one bodily location. The content material might concentrate on a enterprise’s contribution to the neighborhood.
For instance, Turkish African Center-Jap, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a superb story.
Discover your connection to the neighborhood. It might be that you’re the one enterprise on the town that sells a specific kind of product. Deal with that in your content material.
5. Final-minute Present Guides
The 2022 vacation buying season will seemingly start in October. However don’t overlook concerning the procrastinators in your viewers of shoppers and prospects. Loads of of us will wait till the final minute to do their reward buying.
Intention at this group with a collection of last-minute reward guides. Goal particular recipients, comparable to “Final-minute Items for Mothers” or “The Procrastinator’s Information to Looking for Your Favourite Niece.”